Friday, April 25, 2008

Our Target Audience: Marketing Mavens

Often I'm asked who Marketing for Mavens' target audience is. Although there are many people in any size company that can benefit from this application, it is the marketing mavens, the people who thirsts for information and have a strong desire to use this information to connect with people, who have inspired us to build this product.

Most people use web analytics software to tell them what is going on with their site and a separate content management system or file system to deliver the content. What this application does is bridge the gap between these two systems. Marketing for Mavens only collects the information you need to make decisions on customizing content for your visitors. In turn, you use this information to create custom content and promotions and deliver it to each individual based on their past behavior on your web site. This ensure that the right content and promotions get the people who are most interested. Our focus is on providing an application that help you to deliver better results and a higher level of user satisfaction on your web site.

No comments: