Since February, I’ve been working on a new web application that allows marketers to easily customize web content for visitors based on how they interact with your web site. That’s a mouthful but basically it combines the usability of a content management system with the knowledge gathered by web analytics software to determine what visitors see on your site. The idea came about through my own frustrations and my guess is that I’m not the only one out that wishes it was easier to distribute custom content to only the people who want it.
Yesterday, I launched my new web site, marketingformavens.com. It’s a placeholder page for now but if you want to join the list for the limited beta, you should check it out.
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