We've moved. Please visit us at www.marketingformavens.com/blog.
Over the last few days, I've put a good deal of time into reconfiguring the home page. The previous design was very text heavy and the feedback I received revealed that it didn't clearly explain the services provided by Marketing for Mavens.
It's funny how you can be a web marketer for 10 years and still find yourself reverting to poor design practices. In this case, I'm far too close to the content then I'd prefer to be. I know how valuable Marketing for Mavens can be to a web marketer but when you've been so focused on developing the product for the last 6 months, what you consider to be a clear and concise explanation, turns out to be confusing to people who are learning about your services for the first time.
I still feel like the content needs to be revised further especially on the pages beyond the home page. I'll be updating it over the next several days and will continue to listen to the feedback we've been receiving and update the site accordingly.
Tuesday, August 26, 2008
Thursday, August 21, 2008
Treat Your Web Visitors with Respect. Stop Herding Cattle.
We've moved. Please visit www.marketingformavens.com/blog.
One of the features of Marketing for Mavens is the ability to see how each visitor comes to your site and where they go. The real value is that it forces you to see your visitors as individuals instead of a crowd of people.
When you look at your typical web report, you see how all of your visitors interact with your site. You know that a majority of people visit your home page and that a certain percentage go to your product pages but you miss out on the details like how did this person get here, what were they looking for, and did they find it. The other problem is that any changes you make to your site based on these reports is designed to appeal to the masses. Web reports force us to treat our visitors as cattle that we can herd around. We try to find the path of least resistance that we can push them towards and then track the results through funnel analysis knowing that a certain number will drop out but if we can convert 10% to leads we'll be very happy.
This leads us to the niche that Marketing for Mavens fills. There's a very good reason to use all those web reports and you should continue to do so but you should also be looking at your individual visitors as well. Marketing for Mavens will assist you in treating each visitor, or as we like to call them citizen, with respect and open up a new way of communication that will transform how you interact with your potential customers. With this approach, you will understand what your citizens needs are and assist them in fulfilling these needs turning your citizens into customers more quickly and more efficiently then pushing them through a path that you already know loses 90% of your potential leads.
One of the features of Marketing for Mavens is the ability to see how each visitor comes to your site and where they go. The real value is that it forces you to see your visitors as individuals instead of a crowd of people.
When you look at your typical web report, you see how all of your visitors interact with your site. You know that a majority of people visit your home page and that a certain percentage go to your product pages but you miss out on the details like how did this person get here, what were they looking for, and did they find it. The other problem is that any changes you make to your site based on these reports is designed to appeal to the masses. Web reports force us to treat our visitors as cattle that we can herd around. We try to find the path of least resistance that we can push them towards and then track the results through funnel analysis knowing that a certain number will drop out but if we can convert 10% to leads we'll be very happy.
This leads us to the niche that Marketing for Mavens fills. There's a very good reason to use all those web reports and you should continue to do so but you should also be looking at your individual visitors as well. Marketing for Mavens will assist you in treating each visitor, or as we like to call them citizen, with respect and open up a new way of communication that will transform how you interact with your potential customers. With this approach, you will understand what your citizens needs are and assist them in fulfilling these needs turning your citizens into customers more quickly and more efficiently then pushing them through a path that you already know loses 90% of your potential leads.
Tuesday, August 19, 2008
New Feature: Track Referrer and Search Words
A new feature has been added which allows you to see if your visitors found your site through Google or Yahoo and what keywords they used. This information is now listed in the citizen profile. For now, the code only looks for Google and Yahoo user but it will be expanded in the future to include other search engines and paid advertising campaigns.
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