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Tuesday, January 6, 2009

Promoting Campaigns Based on Site Visits

Currently, Marketing for Mavens offers 3 types of promotions; tags, visits, and individual. I'd like to take a moment to explain the visit promotions.

Visit promotions are designed to show different content based on the number of visits a person makes to your web site. For instance, the first time someone visits your site you may want a home page promotion that explains what your company does. Then for all subsequent visits, you can change the promotion to go into more detail about your products, events, and services.

Visit promotions aren't distributed to your visitors based on their needs the way tag promotions are but they can be very valuable in certain circumstances. Just remember, a new visit is determined by the time in-between page views which is 30 minutes. When you test your visit promotions, you will need to wait 30 minutes between page checks for a new visit to be recorded.