Wednesday, July 30, 2008

Where is the integration between content management and web analytics applications?

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One of the problems which Marketing for Mavens tries to solve is that most sites use some kind of content management system and a separate web analytics application and neither of them talk to one another.

Every day your content management system pushes out the same content to the same people and it doesn't know whether that person has visited your site in the past or what they were looking for. Instead, web marketers are left looking at reports on a monthly basis and then trying to configure the site content accordingly. This response is far too slow and you're reacting to the masses and not individual visitors.

Marketing for Mavens helps to solve this problem by tagging you're visitors based on the web pages they view. It then knows each visitors interests and can push the appropriate promotions and content to them in real time based on these interests. Now your site can be personalized to your visitors without them having to register for your site. This is important as you can now target your content and messages to only the visitors interested in seeing it. If you are interested in seeing how Marketing for Mavens can help you to manage your web content and promotions and deliver them to targeted visitors, please check our our short demo video and join or beta program.

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