Friday, July 18, 2008

Web Site Visitors: Tag and Learn

One of the side benefits of using Marketing for Mavens is learning what topics (tags) your visitors are interested in and how they relate to other topics. For example, you can tag all of your web pages with keywords associated with your content, as each visitor navigates your site, a list of tags become associated with them. Through this relationship you begin get a different level of insight into how your individual pages relate to one another. Unfortunately, right now, most of this analysis must be done by hand. I'm trying to come up with a better way to show this relationship in a report which would remove a lot of complexity. Either way it give a unique view into your visitors and your site that I believe you'll find valuable.

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