Get Better Sales Leads

Business Problem: Obtaining better sales leads

Cause: You receive limited information from your web site on what a person is interested in

Audience: Sales and Marketing

Solution:
One feature built into Marketing for Mavens is the ability to track a visitors history from the first time they come to your web site. As your web visitors provide more information to you through your web forms, it is matched up with their visitor history in the Marketing for Mavens application. So, instead of only knowing that Mr. Smith downloaded a data sheet, you know that Mr. Smith visited product page 'x', read article 'z', and came to your site 3 times before he downloaded the data sheet. Now, which set of information would be more valuable to your sales team? If you're in Marketing, which set of information would help you determine this persons level of interest in your product or service so you can further "nurture" this lead?

If you're interested in learning more, please feel free to view our new video demo or sign up to be part of our upcoming beta program.

Simplified Web Content Posting for Marketing Team

Business Problem: Updating and tracking promotions on corporate web site

Cause: Need for HTML experts to publish and manage corporate site promotions

Audience: Marketing Programs Team

Solution:
This is an issue I've faced many times as a web developer. Often, the marketing programs team needs to post updated promotions to the home page for events, webcasts, product news, etc. These updates are generally simple but would be better managed by the team running the programs. In this instance, a web developer isn't adding any value, and could potentially delay the roll-out of an important campaign.

This is one of the reasons why I've been developing Marketing for Mavens. My goal is to simplify this process and put the power into the hands of those who need to own and maintain the content. The application should be simple enough that people in programs marketing can update and test their web promotions and publish them live. Reporting is done in real time to see how well a promotion is running. If necessary, quick changes can be made and rolled out based on site analysis.

In this scenario, Marketing for Mavens, works as a micro content management system. It's designed to sit between your content management system and web analytics system to quickly deploy web promotions and respond to your web feedback in real time. It's a low cost way to solve a frustrating business problem.

If you're interested in learning more, please feel free to view our new video demo or sign up to be part of our upcoming beta program.