Business Problem: Updating and tracking promotions on corporate web site
Cause: Need for HTML experts to publish and manage corporate site promotions
Audience: Marketing Programs Team
Solution:
This is an issue I've faced many times as a web developer. Often, the marketing programs team needs to post updated promotions to the home page for events, webcasts, product news, etc. These updates are generally simple but would be better managed by the team running the programs. In this instance, a web developer isn't adding any value, and could potentially delay the roll-out of an important campaign.
This is one of the reasons why I've been developing Marketing for Mavens. My goal is to simplify this process and put the power into the hands of those who need to own and maintain the content. The application should be simple enough that people in programs marketing can update and test their web promotions and publish them live. Reporting is done in real time to see how well a promotion is running. If necessary, quick changes can be made and rolled out based on site analysis.
In this scenario, Marketing for Mavens, works as a micro content management system. It's designed to sit between your content management system and web analytics system to quickly deploy web promotions and respond to your web feedback in real time. It's a low cost way to solve a frustrating business problem.
If you're interested in learning more, please feel free to view our new video demo or sign up to be part of our upcoming beta program.
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