Promoting Campaigns Based on Site Visits

Currently, Marketing for Mavens offers 3 types of promotions; tags, visits, and individual. I'd like to take a moment to explain the visit promotions.

Visit promotions are designed to show different content based on the number of visits a person makes to your web site. For instance, the first time someone visits your site you may want a home page promotion that explains what your company does. Then for all subsequent visits, you can change the promotion to go into more detail about your products, events, and services.

Visit promotions aren't distributed to your visitors based on their needs the way tag promotions are but they can be very valuable in certain circumstances. Just remember, a new visit is determined by the time in-between page views which is 30 minutes. When you test your visit promotions, you will need to wait 30 minutes between page checks for a new visit to be recorded.

Treat Your Web Visitors with Respect. Stop Herding Cattle.

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One of the features of Marketing for Mavens is the ability to see how each visitor comes to your site and where they go. The real value is that it forces you to see your visitors as individuals instead of a crowd of people.

When you look at your typical web report, you see how all of your visitors interact with your site. You know that a majority of people visit your home page and that a certain percentage go to your product pages but you miss out on the details like how did this person get here, what were they looking for, and did they find it. The other problem is that any changes you make to your site based on these reports is designed to appeal to the masses. Web reports force us to treat our visitors as cattle that we can herd around. We try to find the path of least resistance that we can push them towards and then track the results through funnel analysis knowing that a certain number will drop out but if we can convert 10% to leads we'll be very happy.

This leads us to the niche that Marketing for Mavens fills. There's a very good reason to use all those web reports and you should continue to do so but you should also be looking at your individual visitors as well. Marketing for Mavens will assist you in treating each visitor, or as we like to call them citizen, with respect and open up a new way of communication that will transform how you interact with your potential customers. With this approach, you will understand what your citizens needs are and assist them in fulfilling these needs turning your citizens into customers more quickly and more efficiently then pushing them through a path that you already know loses 90% of your potential leads.

New Videos Coming: Overview Demo, Sales Lead Demo & New Content Distribution Demo

The plan for this evening is to record a new demo video. This will incorporate all the tweaks and updates that have been made since the previous demo was recorded. For those who watched the first demo, there won't be much new information but you will see that recent changes have simplified the setup process and reduced the amount of code that needs to be added to your site. The plan all along has been to make this as simple as possible to use and I really think we've delivered on this promise with these changes.

If I have time, I plan to record a short demo showing how you can use forms to populate visitor information in Marketing for Mavens. Most companies use forms to gather sales leads. Marketing for Mavens works off this same concept but it takes it one step further to help marketing to further qualify leads and send the top prospects on to the sales team.

Finally, I'd like to do a third demo which shows off two new features that have been added in the past couple of weeks. This demo will show off how you can setup promotions which change depending on how often someone has visited your site and how you can display unique promotions or content to individual visitors.