Building a site with dynamic content can greatly improve the user experience. It keeps your content fresh and it ensures that the right information is delivered to the right person when they want it.
When it comes to moving from a static to a dynamic web site there are several approaches that you can take...everything from an open source content management systems to very expensive enterprise systems to hand coding your own solution. Any of these solutions, depending on the size of your site, company, and budget, could take several months to a year to accomplish. I've gone down each of these paths in a corporate environment and can confirm that there are no short cuts.
As an alternative, I've been building Marketing for Mavens, a micro-content management system that allows you to add JavaScript code to your existing web pages (html, php, asp, etc.) giving you control over the parts or sections of a page where you want to display dynamic content.
The advantage to this is that Marketing for Mavens can assist you in the distribution of your content and promotions. It tracks your visitors similar to how any web analytics system collects visitor information. This information is then used to distribute your content based on the previous pages the person visited. In addition to this, anyone in your company can be setup with an account to update and control your dynamic content and web site promotions.
If your interested in trying out Marketing for Mavens on your site, please visit sign up for the beta coming at the end of the month.
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