Content Management Meets Web Analytics

Right now, our home page doesn't go into a lot of detail on the features provided by Marketing for Mavens, so I'd like to explain it in more detail. You can imagine Marketing for Mavens as the link between serving content and analyzing web traffic. Most companies do both but they tend to be used in a linear fashion and neither integrates well enough to make business decisions on-the-fly. Your typical setup looks something like this:

Content Management -> Web Site -> Web Analytics -> Analyze Data -> Make Content Changes

What Marketing for Mavens does is store promotions/content that you setup and track web analytics information. Then, based on how a person interacts with your web site, it distributes the most appropriate content or promotion to them. It looks more like this:

Marketing for Mavens <-> Web Site

As a person reads through your web content, we're learning more about this person and what they want. The close interaction between your web site and Marketing for Mavens ensures that you don't need to take the time to analyze the data before you can respond to the needs of your citizens (citizens = visitors; I prefer to use citizens as it gives a much better level of respect to the people who take the time to come to your site). Best of all, this is customized to each person meaning you no longer need to try to be all things to all people.

Some of the key features:

• Customize messages/promotions based on your site's visitor history.
• Analyze individual citizens so you can determine who is most interested in your products and services.
• Tag and assign points to your web site URL's to determine areas of interested and the level of interest.